When we were here for lunch that day, I felt like having cake so I had a look at their menu. Well, it wasn’t in their regular menu, just one laminated A4-sized card with photographs of the four types of cakes available.

The so-called red moist cake with cheese whatever looked like red velvet and I wanted that but the lady said it was not available. In fact, all the cakes were not available which got me wondering as to why that card was placed with the menu and everything else on the table. Since they did not have any of those cakes, they might as well put them aside for the time being till fresh supplies arrived. Sometimes I really wonder at these people – no common sense whatsoever.

Anyway, I was glad that I did not get what I wanted as I had it before at their other outlet in town…

Cafe Cafe red velvet
*Archive photo*

…and we did not like it – moist would be the last word we would use to describe it. That was three years ago and I had forgotten all about it.

It was my good friend, Richard‘s birthday a few days later and he shared a photograph of himself and four different types of cakes that he had here…

Secret Recipe

…and lo and behold! One of them was a red velvet!!!

Of course, I simply had to drop by and get myself a slice(RM11.21)…

Secret Recipe red velvet

…and yes, it was so good…but of course, at that price, I do not think I will be going back there for more all that soon. Perhaps I shall wait till my birthday and I can go and order one whole cake to indulge to my heart’s content.

And talking about being indulgent, my girl, for reasons unknown, kept mentioning her favourite here, their Chocolate Indulgence but when I asked if she wanted to drop by for that, she said no. Of course, since I was there already, I bought her a slice (RM9.01) and one of their white chocolate macadamia (RM9.01) for my missus and while I was there, I saw this…

Secret Recipe buy 3 1 free

Gee! That was on a Tuesday and if I had gone one day later, Wednesday, I would have been able to get another slice of cake on the house. Sigh!!!

SECRET RECIPE, town outlet (2.303270, 111.849253) is located along Jalan Pahlawan, round the corner from the Sibu Bus Terminal.

Author: suituapui

Ancient relic but very young at heart. Enjoys food and cooking...and travelling and being with friends.

5 thoughts on “Indulgence…”

  1. Is the promotion buy 3 free 1 for the month of October only? Secret recipe cakes are too sweet for my liking and it has been ages since I last had one. I like the cake from Taka Pasterrie.

    Taka cakes are nice, probably cheaper as well…and Mita butter cakes are the favourite of many. I find SR’s chocolate indulgence way too sweet but the white choc macadamia is o.k. and the red velvet isn’t very sweet too, maybe because the cream cheese balances it off. Anyway, at those prices, I sure will not be going back for more all that often so once in a while, is fine. At my age, no need to be so miserable and deprive myself too much – the time may come when I will not be able to eat anything, just be moderate in everything I eat, good enough.

  2. secret recipe indeed has declined in terms of its quality of food.. a “cake shop” without fresh cakes? the horrors… 😛

    The ones there? This one was going downhill too, many people unhappy with this and that but when I went to this particular outlet that day, I noticed that they had done up the place nicely, a whole lot nicer now…and the staff members were very friendly and nice, all attending to me at one go…probably because when I went, there wasn’t any customer around. LOL!!! The cakes looked very nice and fresh but I hear they get the ingredients for everything from Kuching – well, what do you expect? It’s a franchise.

  3. I also went to Secret Recipe recently and we had Macademia cake and a slice of cheese cake… I tried the Red Velvet before and saw that it was a bit dry, I prefer moist…

    Oh??? Mine was just perfect, so very nice…except for the price, more expensive than the others! That’s the thing about these franchises, never mind Malaysian or international. People will tell you this outlet is nice, don’t go to that outlet, not nice…even in the same town. Very poor quality control!

  4. I am interested in the white chocolate macadamia.

    It’s nice. No SR in Singapore? I’m sure there is one in JB, and divided by 3 into SGD, it will seem so so so cheap!

All opinions expressed in my blog are solely my own, that is my prerogative - you may or may not agree, that is yours. To each his/her own. For food and other reviews, you may email me at

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